The quality of your local SEO is only as strong as the quality of your written content. Local web search engine optimization and SEO copywriting tips go hand in hand, so even the most optimized site in the world will fail to rise in the rankings if the voice of the copy is obviously out of sync with the target location. Your readers want to feel right at home, so here are some pointers for crafting copy they can relate to.
1. Regional Spellings. Whichever side of the pond you live on, your eye is always caught by the different regional spelling of certain words, such as “color” and “colour”, or “organize” and “organise”. Nothing will sour the relationship between reader and writer faster than the writer claiming to be from somewhere when the reader can immediately tell otherwise. Know what your